For affiliate marketers and advertisers, selecting the right kind of entertainment ads might take some effort (company owners). One of the most well-known and well-liked ad formats available on all major ad networks is popunders. Affiliates and marketers may utilize it effectively for every significant prospect.
How to utilize Popunders and how they may boost your traffic and revenue are both covered in this blog article. Let’s get going!
Describe a popunder ad.
Popunders and pops are ad formats that have gained popularity recently. This internet advertising is used by many ad networks, and marketers and website administrators employ popunders to improve their income.
A popunder ad is a non-intrusive pop-up advertisement that covers the whole screen and appears behind an open browser window. Instead of overlaying the advertisement in front of the main browser window, it functions similarly to a popup advertisement. Any entertainment advertisement is hidden behind the current browser window in a new one. This suggests that readers won’t see a popunder advertisement until the primary browser window has closed.
They are viewed as being more aggressive than popups that appear only after the active browser window has closed. These several categories of ad networks all use Javascript scripts.
Popunder advertisements provide a few benefits for advertisers.
1. Popunder ads are difficult to miss, especially on computers, and they function effectively since most consumers detest interruptions.
2. Popunder advertisements work on all systems and gadgets. Using PCs, laptops, tablets, and mobile phones, you are able to reach the largest audience possible with your offer.
3. Their conversion rates are high. Due to the fact that people check their browser tabs before shutting down their computers, these entertainment ad types will be displayed.
Popunder Ads’ Benefits For Publishers
Popunders assist several publishers in optimizing their traffic
Your earnings from this ad kind are maximized on both desktop and mobile devices.
How Do Popunders Work for Entertainment Sites
Popunder ads force a new browser to appear underneath the currently displayed page. The website loads normally when consumers click on a link. However, it loads exactly at the same time as another web page. By using this technique, a popunder ad won’t ruin the user’s experience.
Popunders are available in a wide range of formats, including static, animated, and video. Popunders are a more successful substitute for less attention-grabbing display advertising like banners because of their often higher CTRs. This will assist your entertainment website in somewhat attracting more users.
By driving visitors to the advertiser’s page or a specific landing page with a CTA button, popunders produce leads. Before making a direct offer, pre-landers let a user become more comfortable.
Popunder advertisements frequently target particular geographical regions. In actuality, rates are computed depending on the offers made and the location. Rates for PPC, CPS, CPA, and CPM are all feasible.
How Does Popunder Traffic Work
Popunder entertainment ads function on a variety of devices, including PCs, tablets, and smartphones, and they appear in new browser windows.
Consumers who click on pop-up advertisements are known as “popunder traffic.” Popunder traffic tracks impressions across all GEOs where entertainment publication or advertising is active. To ensure you can measure outcomes, it’s generally advisable to create distinct campaigns for each GEO. Publishers can classify popunder traffic to monetise visitors and calculate CPMs.
The risks associated with illicit bot traffic, such as disguised traffic and geolocation mismatch, should be understood by advertisers and publishers as well.
Why Should Your Entertainment Website Consider Popunder Ads
A creative replacement for conventional display advertisements, SEO, Google Ads, email, and social traffic is popunder advertising. They are excellent in generating leads and raising brand recognition.
Here are some basic strategies for integrating popunder entertainment ads on your entertainment website to get substantial leads:
High Conversion Rates
Popunder CTR rates are six times greater than those for banner advertising. Marketers may anticipate a rise in conversions from an effective, original advertisement that does not impede or insult visitors.
Affordable and Profitable
Due to their greater CTR rates, popunder advertising usually have high conversion rates of up to 300%. Tiered verticals and pricing models will be used in various geographic (GEO) areas to set rates. They are very inexpensive to finance.
Greater Impact Than Banner Ads
Popunder entertainment ads, as opposed to banner ads, are great for drawing users to a website. Customers will, however, either ignore them or think they are interfering with their experience. Popunder advertisements are frequently less expensive but CTRs for banner advertising might vary. However, because to their non-intrusive nature, they provide a more approachable and efficient way to raise CTRs and brand recognition.
4. Effective for generating leads
Popunders are effective for generating leads in particular industries. Once more, the GEO, rate, and opt-in offer are typically dependent on the created leads. For instance, a CPA and an SOI (Single Opt-In Offer) complement each other well (Cost-Per-Action).
5. Effective for Affiliate Marketing
Along with improving ROI and producing leads and conversions, popunder advertising is a great channel for affiliate marketing. This is in part due to affiliates’ lack of creative development requirements. In conjunction with ad forms, affiliate marketing mostly establishes itself as the foundation for entertainment websites.
After all, a landing page is necessary for popunder entertainment ads to launch a campaign on any entertainment website. Affiliate marketing for popunder advertising can yield large profits when done properly. For instance, an affiliate generated a 202% ROI for a music app across the US and Canada GEOs.
The best advertising network for popunders
7Search With eight years of experience, PPC is a global entertainment PPC ad network that serves millions of impressions every day.
We offer a variety of ad formats, but Popunders have consistently been the most common, driving the most traffic and revenue.
7Search PPC offers high-quality popunder traffic at competitive costs from a worldwide network of publishers with strong conversion rates.
Better targeting and easy automation that makes launching and optimizing advertising pleasurable may be of use to advertisers.
With the help of our robust automated algorithms and target CPA ad technology, the bids are very flexible and provide a spectacular ROI (up to 300%). To get the best CR advertisements, you may even conduct campaigns on premium traffic.
Our team of skilled specialists will provide you with full support while you fund your account using a variety of payment methods.
Conclusion
Popunder advertisers are growing every year, largely because there are so many inexperienced affiliates ready to attempt the simplest methods.
Nevertheless, seasoned users are switching from alternative ad forms to popunders since certain items pair better with particular entertainment advertisements.
In industries like gaming, entertainment, travel, dating, and healthcare, popunders are rather common. To generate leads and raise brand recognition, advertisers are using popunders more and more.
As a result, popunder advertising are increasingly in demand, and you may easily promote your leisure website.
Read More : 7 Reasons Why You Need Digital Marketing Services to Expand Your Business
